5 Digital Transformation Mistakes to Avoid in the Shipping Industry

1. No strategic vision or coordinated plan

2. Forgetting the “why”

3. Operating in silos & lack of collaboration

4. Focusing on the tech, not the end result

5. Not listening to the people

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Andre Simha

Andre Simha

Husband, father, bass player, shoeaholic. CDIO at MSC and chairman of DCSA. I mostly write about the digitalisation of container shipping.